E-books on the go promo poster
The Traverse Area District Library (TADL) has launched a new initiative with the Cherry Capital Airport (TVC) and the Bay Area Transportation Authority (BATA), offering travelers easy access to free e-books.

Access to more than 30,000 public domain e-book titles, through TADL’s Overdrive platform, will now be as easy as scanning a QR code with a smartphone or e-reader device. The “On the Go” initiative is among only a handful of similar programs in the country, with Cherry Capital Airport as the second airport in the country and the first in the Midwest to offer the service. The program is set to launch March 19, just in time for spring-break travel.
 
“TADL is reaching out to organizations within our community to help highlight library resources and facilitate access to information,” said TADL director, Metta T. Lansdale, Jr. “It made sense to launch this initiative with Cherry Capital Airport and BATA because their customers include both residents and visitors to our area.”
 
“This is a great example of BATA’s new direction,” said Tom Menzel, executive director for BATA. “We are continuously seeking connections with other organizations in a way that improves our riders’ experience.”
 
Signage, including a QR code and brief instructions, will be available at the airport’s baggage claim and terminal areas and at the BATA transit station on Hall Street in downtown Traverse City. The code links to a collection of literary classic e-books.
 
“Air travelers offer the perfect demographic for this service, said Kevin Klein, TVC airport director. “This is a great addition to Cherry Capital’s “On the Fly” amenities.”
 
Lansdale said the initiative is another step in taking the library beyond its traditional scope, adding there is no library card needed and the titles never expire. “Our role is to help people access information and we’re glad we can facilitate – and perhaps encourage – the reading of these books.” Popular titles included in the public domain collection include the “Adventures of Huckleberry Finn” by Mark Twain, “A Tale of Two Cities” by Charles Dickens, “Little Women” by Louisa May Alcott, and “War and Peace” by Leo Tolstoy. The titles can also be accessed at www.tadl.org/onthego.
 
“BATA riders enjoy the freedom they gain when they’re not behind the wheel. Many of them use that time to read. The TADL collaboration offers a convenient way for our e-savvy customers to quickly add a new title to their personal libraries,” said Menzel.
 
The “On the Go” initiative comes at a time when all three organizations are seeking to improve services for a growing customer base. TADL saw an increase in e-book demand after the winter holidays. BATA is implementing major route and service improvements designed to better accommodate residents’ daily travel needs.
 
“The area continues to receive national recognition as a destination, leading to increases in both leisure and business travel,“ said Klein. “We’re providing an atmosphere and amenities so people continue choosing TVC as their airport.”
 
In addition to the 30,000 public domain titles offered through the “On the Go” initiative, Grand Traverse County residents with a valid TADL card or account can access bestsellers, popular titles and new arrivals of e-books and e-audiobooks through the library’s purchased collection. To learn more about e-book access, visit www.tadl.org/downloadable.
 
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About the Organizations:
The Traverse Area District Library (TADL) is a network of community libraries serving Grand Traverse County through the following locations: the Main Branch in Traverse City, East Bay and Kingsley Branch Libraries; Member Libraries: Fife Lake Public Library, Interlochen Public Library and Peninsula Community Library; and the Grand Traverse Law Library. TADL provides a wide variety of services, including the loan and inter-library loan of a broad collection of book titles (print, audiobooks, e-books, and e-audiobooks), periodicals, DVDs, CDs, subscription databases, publicly accessible computers, free Wi-Fi, a variety of meeting spaces and free programming for all ages. Learn more at tadl.org.
 
Bay Area Transportation Authority (BATA) serves Grand Traverse and Leelanau Counties, providing more than half a million rides annually via year-round fixed-route and dial-a-ride services. BATA’s New Directions initiative is improving services and routes to better accommodate the daily travel needs of area residents and visitors. Learn more at batanewdirections.org.
 
Cherry Capital Airport is Northern Michigan’s Favorite Way to Fly. Three airlines connect the region to the world with over 50 flights daily on American Airlines, Delta Air Lines, and United Airlines.  Cherry Capital Airport continues to fulfill its’ commitment to convenience and dependability – in a valued small town atmosphere.  For “All the Reasons to Fly from Nearby” visit tvcairport.com